Triathlon, Santander Triathlon Series: Communication services
- Stimulating the media impact of the different stages of the “Santander Triathlon Series” circuit, sponsored by the Bank.
- Exploiting synergies with other sponsorships of the Bank (M. Belmonte, M. Indurain, M. Fiz, A. Antón, Liga Santander, etc.).
Minerva Marketing Solution
- Integrated media relationship management: dossier and press conference, on-site coordination and service, etc.
- Integrated management of brand ambassadors: transfers, accommodation, briefing, schedule with media.
- Production of audiovisual contents regarding the participation of Santander teams, consisting of the Bank’s ambassadors
- Seville Triathlon: 12 million impacts (TV, print, online)
- Barcelona Triathlon: 14 million impacts (TV, print, online)