Formula 1: Branded content with the Red Bull Racing drivers
- Creating an exclusive and original branded content exploiting their sponsorship of the Red Bull Racing Formula 1 team while using the latest audiovisual immersion technologies (Oculus Rift).
Minerva Marketing Solution
- Full content production (shooting, integration of 360º images for Oculus Rift, editing, etc.)
- Success in the itinerant brand experience (in points of sale) based on the content.