Formula 1: Strategic services
- Building a unique global brand
- Boosting the business in key markets
Minerva Marketing Solution
- Evaluation and recommendation of Formula 1 as a global brand platform.
- Support in the optimisation of the sponsorship asset’s portfolio.
- Support in the negotiation of the sponsorship considerations on a qualitative and quantitative level.
- Design of an activation strategy around the different sponsorships.
- International sponsorship ROI: monitoring and assessing the brand’s media exposure.
- International sponsorship tracking: study on the real contribution of the sponsorship to the brand and to the Santander business.
- Design and update of the dashboard for the strategic supervision of the sponsorships.
- Santander has become the second brand most associated to Formula 1 on an international level (source: Minerva Marketing).
- Formula 1 sponsorship has been five times more efficient than conventional advertising (source: Minerva Marketing).