• <h1>Santander Bank</h1><h2>Formula 1: Hospitality services</h2>
  • <h1>Santander Bank</h1><h2>Formula 1: Hospitality services</h2>
  • <h1>Santander Bank</h1><h2>Formula 1: Hospitality services</h2>
  • <h1>Santander Bank</h1><h2>Formula 1: Hospitality services</h2>
  • <h1>Santander Bank</h1><h2>Formula 1: Hospitality services</h2>
  • <h1>Santander Bank</h1><h2>Formula 1: Hospitality services</h2>
  • <h1>Santander Bank</h1><h2>Formula 1: Hospitality services</h2>

Santander Bank

Formula 1: Hospitality services

Objectives

  • Attracting potential clients and building loyalty with clients, shareholders, directors, staff members, etc.

Minerva Marketing Solution

  • Integrated guest management at Formula 1 GPs on a global scale (travel arrangements, accommodation, tickets, transfers, dinner reservations, etc.)
  • Design, production and animation of a wide range of hospitality spaces at the Grand Prix, suited to the different types of guests (Paddock Club, suites, corporate boxes, terraces, etc.)
  • Design and implementation of a series of experiences related to Formula 1 albeit not linked to the Grand Prix (visits to team factories, driving courses and experiences in circuits, etc.).

Results

  • Since 2014: management of 18,000 guests (incl. 2,000 VIPs) in 30 hospitality areas in 15 different countries.