Football, Latin America: Strategic services
- Building a unique brand in Latin America
- Boosting the business in key markets
Minerva Marketing Solution
- Evaluation and recommendation of football as a brand platform in Latin America.
- Support in the optimisation of the sponsorship’s asset portfolio.
- Design of an activation strategy around the different sponsorships.
- Design of dashboards for the strategic supervision of the different sponsorships.
- Santander is one of the brands that is most highly associated with football in Latin America
- The sponsorship’s approval ratings among football fans is highly positive.