• <h1>Santander Bank</h1><h2>Football, Latin America: Strategic services</h2>
  • <h1>Santander Bank</h1><h2>Football, Latin America: Strategic services</h2>
  • <h1>Santander Bank</h1><h2>Football, Latin America: Strategic services</h2>

Santander Bank

Football, Latin America: Strategic services

Objectives

  • Building a unique brand in Latin America
  • Boosting the business in key markets

Minerva Marketing Solution

  • Evaluation and recommendation of football as a brand platform in Latin America.
  • Support in the optimisation of the sponsorship’s asset portfolio.
  • Design of an activation strategy around the different sponsorships.
  • Design of dashboards for the strategic supervision of the different sponsorships.

Results

  • Santander is one of the brands that is most highly associated with football in Latin America
  • The sponsorship’s approval ratings among football fans is highly positive.