Motorsport: Driving courses and experiences
- Attracting clients and building customer loyalty
Minerva Marketing Solution
- Management and implementation of driving courses and experiences in multiple formats (classic or sports driving, on asphalt or snow) in exclusive circuits (Circuit de Catalunya, Jerez, Baqueira-Beret, etc.).
- Integrated communication management with authorised Audi dealers and participants through 2 online platforms (information, registrations, course photos, etc.)
- Since 2014: more than 3,000 participants, 30 events, 15 different locations
- High degree of satisfaction among participants and authorised Audi dealers