Formula 1, Mexican GP: Branded content with Scuderia Ferrari drivers
- Creating a buzz on social media with a friendly and amusing video, in line with the Bank’s new corporate culture (simple, personal & fair).
Minerva Marketing Solution
- Design and production of exclusive audiovisual content with the Scuderia Ferrari drivers in Maranello.
- Exploitation of the Mexican “momentum”: return of Formula 1 to Mexico City after more than 20 years, Esteban Gutiérrez as Ferrari driver, etc.
- Communication of the Bank’s global dimension as well as its local popularity in Mexico.
- 7.4 million views (TV, digital media, Facebook, YouTube, etc.)
- Broadcasted on 7 TV channels in Spain, Germany, Italy and Mexico.
- Published on 110 general information/sports websites in Spain, Germany, Italy, United Kingdom, Mexico, Brazil and United States.