Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari
- Offering an original and exclusive experience related to Scuderia Ferrari to a group of journalists.
Minerva Marketing Solution
- Full design and production of a go-karting competition at Ferrari World, Abu Dhabi, with the participation of the Scuderia Ferrari drivers (S. Vettel, K. Räikkönen and E. Gutiérrez) and Formula 1 journalists.
- Extensive media coverage
- Derived audiovisual content launched on social media