Barcelona City Council
RallyCross: Barcelona RX sponsorship valuation and audit (2015)
- Evaluating and optimising the return of investment related to the sponsorship
Minerva Marketing Solution
- Evaluation of the return of investment (ROI) in the media of different sponsorship options.
- Support in the sponsorship’s negotiation on a quantitative and qualitative level.
- Verification and validation of the compliance of considerations.
- Investment adjustment, optimisation of rights