Telmex, Telcel, Claro
Formula 1: Strategic services
- Consolidating the brands on a regional level (Latin America)
- Boosting the business in key markets
Minerva Marketing Solution
- Support in the sponsorship’s negotiation on a quantitative and qualitative level.
- Formulation of activation guidelines in regards to the different sponsorships.
- Sponsorship ROI: monitoring and evaluating the brand’s media exposure in Mexico.
- Sponsorship tracking: study on the sponsorship’s real contribution to the Telmex/Telcel/Claro brands and businesses in Mexico.
- Design & update of dashboards for the sponsorship’s strategic supervision.
- Formula 1 is the sport that relates the most to the Telmex/Telcel/Claro core target in Mexico (source: Minerva Mkt)
- The Formula 1 sponsorship has a decisive impact on the brands (among more than 1/3 of the Mexican population) in strategic (approval rates, image) and tactical (consideration) terms (source: Minerva Mkt).