Formula 1, Spanish GP: Internal event with Scuderia Ferrari
- Strengthening ties with Scuderia Ferrari
- Creating an original and exclusive content related to the team’s drivers
Minerva Marketing Solution
- Design and production of a BBQ-style dinner at the Circuit de Catalunya
- Design and production of a cooking competition with the participation of members of Scuderia Ferrari and the Bank.
- Derived audiovisual contents launched on social media