Formula 1: Media event with E. Gutiérrez in Mexico City
- Activating the brand’s sponsorship of the Sauber F1 Team by linking it to a social cause
Minerva Marketing Solution
- Integrated design and production of an event with the presence of Esteban Gutiérrez in Mexico City.
- Meeting between the driver and the children of the FUNFAI Foundation.
- Competition on Formula 1 simulators between the driver and the winners of the previous promotional activity.
- VIP cocktail party with a charity auction of the driver’s items, with proceeds going to the Foundation.
- Extensive media coverage
- Derived audiovisual contents launched on social media