Formula 1, Spanish GP: Media presentation of the “Santander Talent” programme
- Communicating the Bank’s global support programme of promising young motorsport drivers to the international press (activation of their sponsorship of the Royal Spanish Automobile Federation).
Minerva Marketing Solution
- Integrated design and production of a presentation event in Barcelona (just before the Spanish GP) with the presence of brand ambassadors (i.e. M. Gené).
- Extensive media coverage