Formula 1, pre-season testing: Media event with F. Alonso in Dubai
- Offering original and exclusive experiences and contents related to F. Alonso to journalists.
Minerva Marketing Solution
- Integrated design and production of a multidisciplinary training session in Dubai (cross training, go-karting, cycling and football), with the participation of F. Alonso and Formula 1 journalists.
- Extensive media coverage
- Derived audiovisual contents: more than 2.5 million views on Santander’s YouTube channel.