• <h1>Santander Bank</h1><h2>Film: Sponsorship exploitation of the Seminci Festival in Valladolid</h2>
  • <h1>Santander Bank</h1><h2>Film: Sponsorship exploitation of the Seminci Festival in Valladolid</h2>

Santander Bank

Film: Sponsorship exploitation of the Seminci Festival in Valladolid

Objectives

  • Association with the north of Spain
  • Building customer loyalty

Minerva Marketing Solution

  • Design and production of the sponsorship’s communication plan (outdoor advertising, film advertisement, direct marketing, etc.)
  • Integrated management of hospitality spaces for the Bank’s guests.

Results

  • Extensive media coverage in local and regional media
  • High degree of satisfaction among guests