Cycling: Sponsorship exploitation of the Road World Championships in Ponferrada
- Association with the north of Spain
- Building customer loyalty
Minerva Marketing Solution
- Design and production of the sponsorship’s communication plan (outdoor advertising, radio, advertising in press, etc.).
- Design and implementation of animation activities in the hospitality area and in emblematic landmarks of the city.
- Integrated management of the space for the Bank’s guests.
- Extensive coverage in local and regional media
- High degree of satisfaction among guests and attendants