• <h1>Santander Bank</h1><h2>Cycling: Sponsorship exploitation of the Road World Championships in Ponferrada</h2>
  • <h1>Santander Bank</h1><h2>Cycling: Sponsorship exploitation of the Road World Championships in Ponferrada</h2>
  • <h1>Santander Bank</h1><h2>Cycling: Sponsorship exploitation of the Road World Championships in Ponferrada</h2>

Santander Bank

Cycling: Sponsorship exploitation of the Road World Championships in Ponferrada

Objectives

  • Association with the north of Spain
  • Building customer loyalty

Minerva Marketing Solution

  • Design and production of the sponsorship’s communication plan (outdoor advertising, radio, advertising in press, etc.).
  • Design and implementation of animation activities in the hospitality area and in emblematic landmarks of the city.
  • Integrated management of the space for the Bank’s guests.

Results

  • Extensive coverage in local and regional media
  • High degree of satisfaction among guests and attendants