• <h1>Santander Bank  </h1><h2>Formula 1: Promotion of the “Ferrari Experience”</h2>
  • <h1>Santander Bank  </h1><h2>Formula 1: Promotion of the “Ferrari Experience”</h2>
  • <h1>Santander Bank  </h1><h2>Formula 1: Promotion of the “Ferrari Experience”</h2>

Santander Bank

Formula 1: Promotion of the “Ferrari Experience”

Objectives

  • Incentivising the purchase and use of the Santander Ferrari Card
  • Offering specific benefits derived from the Scuderia Ferrari sponsorship to the Bank’s clients.

Minerva Marketing Solution

  • Integrated design and implementation of a unique experience for the promotion’s winners: enjoying a weekend in a Parador (luxury hotel) and driving a Ferrari for their car journeys.

Results

  • Since January 2014: 1 winner every weekend
  • High degree of satisfaction among the promotion’s winners