Formula 1: Promotion of the “Ferrari Experience”
- Incentivising the purchase and use of the Santander Ferrari Card
- Offering specific benefits derived from the Scuderia Ferrari sponsorship to the Bank’s clients.
Minerva Marketing Solution
- Integrated design and implementation of a unique experience for the promotion’s winners: enjoying a weekend in a Parador (luxury hotel) and driving a Ferrari for their car journeys.
- Since January 2014: 1 winner every weekend
- High degree of satisfaction among the promotion’s winners