• <h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Media presentation of the “Formula Santander” grants</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Media presentation of the “Formula Santander” grants</h2>

Santander Bank

Formula 1, Spanish GP: Media presentation of the “Formula Santander” grants

Objectives

  • Communicating the “Formula Santander” global grant programme to the international press.
  • Awarding the grants to Spanish students

Minerva Marketing Solution

  • Integrated design and production of a grant presentation and award ceremony (just before the Spanish GP) with the participation of F. Alonso.

Results

  • Extensive media coverage