Formula 1: Corporate Sponsorship Manual
- Communicating the Formula 1 sponsorships to the Bank’s divisions and international affiliates on a global scale as well as the corporate rules for their appropriate exploitation.
- Centralising and managing petitions related to the sponsorship’s exploitation (advertising campaigns, promotional items, hospitality, etc.)
Minerva Marketing Solution
- Tool design and development
- Content creation and continuous updating (incl. translation to different languages)
- Analysis of the manual’s use by different users
The manual streamlines the exploitation of the sponsorships among 10 international affiliates and 15 divisions on a global scale.