• <h1>Santander Bank</h1><h2>Formula 1: Corporate Sponsorship Manual<h/2>
  • <h1>Santander Bank</h1><h2>Formula 1: Corporate Sponsorship Manual<h/2>
  • <h1>Santander Bank</h1><h2>Formula 1: Corporate Sponsorship Manual<h/2>
  • <h1>Santander Bank</h1><h2>Formula 1: Corporate Sponsorship Manual<h/2>

Santander Bank

Formula 1: Corporate Sponsorship Manual

Objectives

  • Communicating the Formula 1 sponsorships to the Bank’s divisions and international affiliates on a global scale as well as the corporate rules for their appropriate exploitation.
  • Centralising and managing petitions related to the sponsorship’s exploitation (advertising campaigns, promotional items, hospitality, etc.)

Minerva Marketing Solution

  • Tool design and development
  • Content creation and continuous updating (incl. translation to different languages)
  • Analysis of the manual’s use by different users

Results

The manual streamlines the exploitation of the sponsorships among 10 international affiliates and 15 divisions on a global scale.