Through our own methodology, we measure the results of communication actions.
Example 1: Return of Investment in media (ROI)
We monitor and evaluate the impact of sponsorships in the media, which allows us to diagnose its efficiency in regards to conventional advertising.
When assessing a brand’s exposure, we take quantitative (seconds of visibility on TV, space in cm² covered in the press, advertising rates of reference, etc.) and qualitative (logo legibility, prominence over other sponsors’ logos, position on screen/news story, etc.) variables into account.
Example 2: Brand contribution studies
We diagnose the efficiency of sponsorships, which is their contribution to the sponsoring brand in terms of notoriety, image, sales, etc.
We consider and distinguish different types of impacted target audiences: fans vs. non-fans, clients vs. non-clients, etc.