3Communication
Santander Bank
Sailing: Sponsorship exploitation of the World Cup Event in Santander
Santander BankSailing: Sponsorship Exploitation of the World Cup Event in SantanderObjectivesAssociation with the north of SpainBuilding customer loyaltyMinerva Marketing SolutionDesign and production of the sponsorship’s communication plan (outdoor advertising, street marketing, etc.)Integrated management of the hospitality spaces for the Bank’s guestsResultsExtensive coverage in local and regional mediaHigh degree of satisfaction among the 400+ guests Other […]
Santander Bank
Formula 1: Corporate Sponsorship Manual
Santander BankFormula 1: Corporate Sponsorship ManualObjectivesCommunicating the Formula 1 sponsorships to the Bank’s divisions and international affiliates on a global scale as well as the corporate rules for their proper exploitationCentralization and managing petitions related to the sponsorship’s exploitation (advertising campaigns, promotional items, hospitality, etc.)Minerva Marketing SolutionTool design and developmentContent creation and continuous updating (including […]
Interprotección
Formula 1: Sponsorship communication on social media
InterprotecciónFormula 1: Sponsorship Communication on Social MediaObjectivesManaging and invigorating the brand’s accounts on social media with content linked to their Formula 1 sponsorshipsContent creation, production and distribution (graphics, photos, videos, etc.)Community management: manage comments and repliesMonitoring, evaluation and optimisation of the impact on the brand’s accountsResultsContinuous increase of number of followers and improvement of engagement […]
Audi
Motorsport: Driving courses and experiences
AudiMotorsport: Driving Courses and ExperiencesObjectivesAttracting clients and building customer loyaltyMinerva Marketing SolutionManagement and implementation of driving courses and experiences in multiple formats (classic or sports driving on asphalt or snow) in exclusive circuits (Circuit de Catalunya, Jerez, Baqueira-Beret, etc.)Integrated communication management with authorised Audi dealers and participants through 2 online platforms (information, registrations, course photos, […]
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