4Activation

<h1>Santander Bank</h1><h2>Film: Sponsorship exploitation of the Seminci Festival in Valladolid</h2>

Santander Bank
Film: Sponsorship exploitation of the Seminci Festival in Valladolid

Santander BankFilm: Sponsorship Exploitation of the Seminci Festival in ValladolidObjectivesAssociation with the north of SpainBuilding customer loyaltyMinerva Marketing SolutionDesign and production of the sponsorship’s communication plan (outdoor advertising, film advertisement, direct marketing, etc.)Integrated management of hospitality spaces for the Bank’s guestsResultsExtensive media coverage in local and regional mediaHigh degree of satisfaction among guests Other references […]

<h1>NEC</h1> <h2>Formula 1: Media event with E. Gutiérrez in Mexico City</h2>

NEC

Formula 1: Media event with E. Gutiérrez in Mexico City

NECFormula 1: Media Event with E. Gutiérrez in Mexico CityObjectivesActivating the brand’s sponsorship of the Sauber F1 Team by linking it to a social causeMinerva Marketing SolutionIntegrated design and production of an event with the presence of Esteban Gutiérrez in Mexico CityMeeting between the driver and the children of the FUNFAI FoundationCompetition on Formula 1 […]

<h1>Santander Bank</h1> <h2>Sailing: Sponsorship exploitation of the World Cup Event in Santander</h2>

Santander Bank

Sailing: Sponsorship exploitation of the World Cup Event in Santander

Santander BankSailing: Sponsorship Exploitation of the World Cup Event in SantanderObjectivesAssociation with the north of SpainBuilding customer loyaltyMinerva Marketing SolutionDesign and production of the sponsorship’s communication plan (outdoor advertising, street marketing, etc.)Integrated management of the hospitality spaces for the Bank’s guestsResultsExtensive coverage in local and regional mediaHigh degree of satisfaction among the 400+ guests Other […]

<h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Media presentation of the “Santander Talent” programme</h2>

Santander Bank
Formula 1, Spanish GP: Media presentation of the “Santander Talent” programme

Banco SantanderFormula 1, Spanish GP: Media Presentation of the “Santander Talent” ProgrammeObjectivesCommunicating the Bank’s global support programme of promising young motorsport drivers to the international press (activation of their sponsorship of the Royal Spanish Automobile Federation)Minerva Marketing SolutionIntegrated design and production of a presentation event in Barcelona (just before the Spanish GP) with the presence […]

<h1>Santander Bank</h1><h2>Formula 1, German GP: Media event with Scuderia Ferrari</h2>

Santander Bank
Formula 1, German GP: Media event with Scuderia Ferrari

Santander Bank Formula 1, German GP: Media Event with Scuderia FerrariObjectivesOffering an original and exclusive experience related to Scuderia Ferrari to a group of journalistsMinerva Marketing SolutionIntegrated design and production of a go-karting race at the Hockenheimring Circuit (Germany), with the participation of the Scuderia Ferrari drivers (F. Alonso & K. Räikkönen) and Formula 1 […]

<h1>Santander Bank</h1><h2>Formula 1: Hospitality services</h2>

Santander Bank
Formula 1: Hospitality services

Santander BankFormula 1: Hospitality ServicesObjectivesAttracting potential clients and building loyalty with clients, shareholders, directors, staff members, etc.Minerva Marketing SolutionIntegrated guest management at Formula 1 GPs on a global scale (travel arrangements, accommodations, tickets, transfers, dinner reservations, etc.)Design, production and animation of a wide range of hospitality spaces at the Grand Prix, suited to the different […]

<h1>Santander Bank </h1><h2>Formula 1, Spanish GP: Party at Hospital de Sant Pau in Barcelona</h2>

Santander Bank
Formula 1, Spanish GP: Party at Hospital de Sant Pau in Barcelona

Santander Bank Formula 1, Spanish GP: Party at Hospital de Sant Pau in BarcelonaObjectivesAttracting new clients and building customer loyalty with the celebration of an event parallel to the Formula 1 Spanish Grand PrixMinerva Marketing SolutionIntegrated design and production of a party in the unique setting of Hospital de Sant Pau in BarcelonaResultsHigh degree of […]

<h1>Santander Bank </h1><h2>Formula 1: Promotion of the “Ferrari Experience”</h2>

Santander Bank
Formula 1: Promotion of the “Ferrari Experience”

Santander BankFormula 1: Promotion of the “Ferrari Experience”ObjectivesIncentivising the purchase and use of the Santander Ferrari CardOffering specific benefits derived from the Scuderia Ferrari sponsorship to the Bank’s clientsMinerva Marketing SolutionIntegrated design and implementation of a unique experience for the promotion’s winners: enjoying a weekend in a Parador (luxury hotel) and driving to Ferrari for […]

<h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Media presentation of the “Formula Santander” grants</h2>

Santander Bank
Formula 1, Spanish GP: Media presentation of the “Formula Santander” grants

Santander BankFormula 1, Spanish GP: Media Presentation of the “Formula Santander” GrantsObjectivesCommunicating the “Formula Santander” global grant program to the international pressAwarding the grants to Spanish studentsMinerva Marketing SolutionIntegrated design and production of a grant presentation and award ceremony (just before the Spanish GP) with the participation of F. AlonsoResultsExtensive media coverage Other references

<h1>Audi</h1><h2>Motorsport: Driving courses and experiences</h2>

Audi
Motorsport: Driving courses and experiences

AudiMotorsport: Driving Courses and ExperiencesObjectivesAttracting clients and building customer loyaltyMinerva Marketing SolutionManagement and implementation of driving courses and experiences in multiple formats (classic or sports driving on asphalt or snow) in exclusive circuits (Circuit de Catalunya, Jerez, Baqueira-Beret, etc.)Integrated communication management with authorised Audi dealers and participants through 2 online platforms (information, registrations, course photos, […]

Santander Bank

Film: Sponsorship exploitation of the Seminci Festival in Valladolid

NEC

Formula 1: Media event with E. Gutiérrez in Mexico City

Santander Bank

Sailing: Sponsorship exploitation of the World Cup Event in Santander

Santander Bank

Formula 1, Spanish GP: Media presentation of the “Santander Talent” programme

Santander Bank

Formula 1, German GP: Media event with Scuderia Ferrari

Santander Bank

Formula 1: Hospitality services

Santander Bank

Formula 1, Spanish GP: Party at Hospital de Sant Pau in Barcelona

Santander Bank

Formula 1: Promotion of the “Ferrari Experience”

Santander Bank

Formula 1, Spanish GP: Media presentation of the “Formula Santander” grants

Audi

Motorsport: Driving courses and experiences

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