Santander Bank
Football, La Liga Santander: Strategic services
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Santander BankFootball, La Liga Santander: Strategic ServicesObjectivesSustaining (spontaneously) Santander Bank’s notoriety via broad and continuous media visibilityEmotionalising the brand: values and proximityBoosting the business through promotional actions and licensed productsMinerva Marketing SolutionMonitoring La Liga’s compliance of the sponsorship’s considerationsROI of the sponsorship in Spain: monitoring and assessing the sponsorship’s media impact on TV (matches and […]