Santander BankFootball, La Liga Santander: Strategic ServicesObjectivesSustaining (spontaneously) Santander Bank’s notoriety via broad and continuous media visibilityEmotionalising the brand: values and proximityBoosting the business through promotional actions and licensed productsMinerva Marketing SolutionMonitoring La Liga’s compliance of the sponsorship’s considerationsROI of the sponsorship in Spain: monitoring and assessing the sponsorship’s media impact on TV (matches and […]

Barcelona City CouncilRallyCross: Barcelona RX sponsorship valuation and audit (2015)ObjectivesEvaluating and optimising the return of investment related to the sponsorshipMinerva Marketing SolutionEvaluation of the return of investment (ROI) in the media of different sponsorship options.Support in the sponsorship’s negotiation on a quantitative and qualitative level.Verification and validation of the compliance of considerations.ResultsInvestment adjustment, optimisation of […]

Barcelona City CouncilBeach Soccer: Barcelona Beach Soccer Cup Sponsorship Valuation and AuditObjectivesEvaluating and optimising the return of investment related to the sponsorshipMinerva Marketing SolutionEvaluation of the return of investment (ROI) in the media of different sponsorship optionsSupport in the sponsorship’s negotiation on a quantitative and qualitative levelVerification and validation of the compliance of considerationsResultsInvestment adjustment […]

Santander BankFormula 1: Strategic Services ObjectivesBuilding a unique global brandBoosting the business in key marketsMinerva Marketing SolutionEvaluation and recommendation of Formula 1 as a global brand platformSupport in the optimisation of the sponsorship asset’s portfolioSupport in the negotiation of the sponsorship considerations on a qualitative and quantitative levelDesign of an activation strategy around the different sponsorshipsInternational […]

Telmex, Telcel, ClaroFormula 1: Strategic ServicesObjectivesConsolidating the brands on a regional level (Latin America)Boosting the business in key marketsMinerva Marketing SolutionSupport in the sponsorship’s negotiation on a quantitative and qualitative levelFormulation of activation guidelines in regards to the different sponsorshipsSponsorship ROI: monitoring and evaluating the brand’s media exposure in MexicoSponsorship tracking: study on the sponsorship’s […]