Santander BankFootball, La Liga Santander: Strategic ServicesObjectivesSustaining (spontaneously) Santander Bank’s notoriety via broad and continuous media visibilityEmotionalising the brand: values and proximityBoosting the business through promotional actions and licensed productsMinerva Marketing SolutionMonitoring La Liga’s compliance of the sponsorship’s considerationsROI of the sponsorship in Spain: monitoring and assessing the sponsorship’s media impact on TV (matches and […]

Banco SantanderFootball, La Liga Santander: Strategic ServicesObjectivesSustaining (spontaneously) Santander Bank ‘s notoriety via broad and continuous media visibilityEmotionalising the brand: values and proximityBoosting the business through promotional actions and licensed productsMinerva Marketing SolutionMonitoring La Liga’s compliance of the sponsorship’s considerationsROI of the sponsorship in Spain: monitoring and assessing the sponsorship’s media impact on TV (matches […]

Santander BankFormula 1: Strategic Services ObjectivesBuilding a unique global brandBoosting the business in key marketsMinerva Marketing SolutionEvaluation and recommendation of Formula 1 as a global brand platformSupport in the optimisation of the sponsorship asset’s portfolioSupport in the negotiation of the sponsorship considerations on a qualitative and quantitative levelDesign of an activation strategy around the different sponsorshipsInternational […]

Telmex, Telcel, ClaroFormula 1: Strategic ServicesObjectivesConsolidating the brands on a regional level (Latin America)Boosting the business in key marketsMinerva Marketing SolutionSupport in the sponsorship’s negotiation on a quantitative and qualitative levelFormulation of activation guidelines in regards to the different sponsorshipsSponsorship ROI: monitoring and evaluating the brand’s media exposure in MexicoSponsorship tracking: study on the sponsorship’s […]