• <h1>Santander Bank</h1><h2>Triathlon, Santander Triathlon Series: Communication services</h2>
  • <h1>Santander Bank</h1><h2>Triathlon, Santander Triathlon Series: Communication services</h2>
  • <h1>Santander Bank</h1><h2>Triathlon, Santander Triathlon Series: Communication services</h2>
  • <h1>Santander Bank</h1><h2>Triathlon, Santander Triathlon Series: Communication services</h2>

Banco Santander

Triathlon, Santander Triathlon Series: Communication Services

Objectives

  • Stimulating the media impact of the different stages of the “Santander Triathlon Series” circuit, sponsored by the Bank
  • Exploiting synergies with other sponsorships of the Bank (M. Belmonte, M. Indurain, M. Fiz, A. Antón, Liga Santander, etc.)

Minerva Marketing Solution

  • Integrated media relationship management: dossier and press conference, on-site coordination and service, etc.
  • Integrated management of brand ambassadors: transfers, accommodations, briefings, schedules with media
  • Production of audiovisual contents regarding the participation of Santander teams, consisting of the Bank’s ambassadors

Results

  • Seville Triathlon: 12 million impacts (TV, print, online)
  • Barcelona Triathlon: 14 million impacts (TV, print, online)

Other references