Banco Santander
Triathlon, Santander Triathlon Series: Communication Services
Objectives
- Stimulating the media impact of the different stages of the “Santander Triathlon Series” circuit, sponsored by the Bank
- Exploiting synergies with other sponsorships of the Bank (M. Belmonte, M. Indurain, M. Fiz, A. Antón, Liga Santander, etc.)
Minerva Marketing Solution
- Integrated media relationship management: dossier and press conference, on-site coordination and service, etc.
- Integrated management of brand ambassadors: transfers, accommodations, briefings, schedules with media
- Production of audiovisual contents regarding the participation of Santander teams, consisting of the Bank’s ambassadors
Results
- Seville Triathlon: 12 million impacts (TV, print, online)
- Barcelona Triathlon: 14 million impacts (TV, print, online)