Banco Santander

Mireia Belmonte: Branded Content “Merry Christmas with the 123 Account”

Objectives

  • Creating a buzz on social media with friendly and feel-good content wishing everyone a Merry Christmas
  • Promoting the Banco Santander 123 Account

Minerva Marketing Solution

  • Design and production of audiovisual content for social media using the sponsorship of Mireia Belmonte

Results

  • 5 million views (TV, digital media, Facebook, YouTube, etc.), 8.5 million impacts in total
  • High impact on TV (TVE, Cuatro, Tele5, TV3, CanalSur, etc.) and in the press (El País, La Vanguardia, El Periódico, Mundo Deportivo, Sport etc.)

Other references