Pepe Jeans

Formula 1: Branded Content with the Red Bull Racing Drivers

Objectives

  • Creating an exclusive and original branded content exploiting their sponsorship of the Red Bull Racing Formula 1 team while using the latest audiovisual immersion technologies (Oculus Rift)

Minerva Marketing Solution

  • Full content production (shooting, integration of 360º images for Oculus Rift, editing, etc.)

Results

  • Success in the itinerant brand experience (in points of sale) based on the content
  • <h1>Pepe Jeans</h1><h2>Formula 1: Branded content with the Red Bull Racing drivers</h2>
  • <h1>Pepe Jeans</h1><h2>Formula 1: Branded content with the Red Bull Racing drivers</h2>

Other references