Santander Bank , Interprotección, CIE
Formula 1, Mexican GP: Hospitality Services
Objectives
- Attracting potential clients and/or building loyalty with clients, shareholders, directors, staff members, etc.
Minerva Marketing Solution
- Integrated management of guests at the Formula 1 Mexican GP (tickets, accommodations, transfers, parallel activities, etc.)
- Design, production and animation of a wide range of hospitality spaces: 11 customised areas for 6 different brands suited to the different types of guests (Paddock Club, suites, corporate boxes, terraces, etc.)
Results
- Management of over 3,000 guests throughout the GP weekend, with a high degree of customer satisfaction