Audi

Motorsport: Driving Courses and Experiences

Objectives

  • Attracting clients and building customer loyalty

Minerva Marketing Solution

  • Management and implementation of driving courses and experiences in multiple formats (classic or sports driving on asphalt or snow) in exclusive circuits (Circuit de Catalunya, Jerez, Baqueira-Beret, etc.)
  • Integrated communication management with authorised Audi dealers and participants through 2 online platforms (information, registrations, course photos, etc.)

Results

  • Since 2014: more than 3,000 participants, 30 events, 15 different locations
  • High degree of satisfaction among participants and authorised Audi dealers
  • <h1>Audi</h1><h2>Motorsport: Driving courses and experiences</h2>
  • <h1>Audi</h1><h2>Motorsport: Driving courses and experiences</h2>
  • <h1>Audi</h1><h2>Motorsport: Driving courses and experiences</h2>
  • <h1>Audi</h1><h2>Motorsport: Driving courses and experiences</h2>

Other references