Santander Bank

Mireia Belmonte: Branded Content “Happy summer with the 123 Account”

Objectives

  • Creating buzz on social media with a friendly and amusing video
  • Promoting Santander Bank ‘s 123 Account

Minerva Marketing Solution

  • Design and production of audiovisual content for social media exploiting the sponsorship of Mireia Belmonte

Results

  • 1.3 million views on Santander Spain’s social media channels (Facebook, YouTube)

Other references