Barcelona City Council

Beach Soccer: Barcelona Beach Soccer Cup Sponsorship Valuation and Audit

Objectives

• Evaluating and optimising the return of investment related to the sponsorship

Minerva Marketing Solution

• Evaluation of the return of investment (ROI) in the media of different sponsorship options
• Support in the sponsorship’s negotiation on a quantitative and qualitative level
• Verification and validation of the compliance of considerations

Results

• Investment adjustment and optimisation of rights