Santander Bank

Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari

Objectives

  • Offering an original and exclusive experience related to Scuderia Ferrari to a group of journalists.

Minerva Marketing Solution

  • Full design and production of a go-karting competition at Ferrari World, Abu Dhabi, with the participation of the Scuderia Ferrari drivers (S. Vettel, K. Räikkönen and E. Gutiérrez) and Formula 1 journalists.

Results

  • Extensive media coverage
  • Derived audiovisual content launched on social media

 

  • <h1>Santander Bank</h1><h2>Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari</h2>
 

Other references