• <h1>Barcelona City Council</h1><h2>RallyCross: Barcelona RX sponsorship valuation and audit (2015)</h2>

Barcelona City Council

RallyCross: Barcelona RX sponsorship valuation and audit (2015)

Objectives

  • Evaluating and optimising the return of investment related to the sponsorship

Minerva Marketing Solution

  • Evaluation of the return of investment (ROI) in the media of different sponsorship options.
  • Support in the sponsorship’s negotiation on a quantitative and qualitative level.
  • Verification and validation of the compliance of considerations.

Results

  • Investment adjustment, optimisation of rights

Other references