• <h1>Interprotección</h1><h2>Formula 1: Sponsorship communication on social media</h2>
  • <h1>Interprotección</h1><h2>Formula 1: Sponsorship communication on social media</h2>
  • <h1>Interprotección</h1><h2>Formula 1: Sponsorship communication on social media</h2>

Interprotección

Formula 1: Sponsorship Communication on Social Media

Objectives

  • Managing and invigorating the brand’s accounts on social media with content linked to their Formula 1 sponsorships

Content creation, production and distribution (graphics, photos, videos, etc.)

  • Community management: manage comments and replies
  • Monitoring, evaluation and optimisation of the impact on the brand’s accounts

Results

  • Continuous increase of number of followers and improvement of engagement indicators

Other references