Santander Bank

Formula 1, Spanish GP: Internal Event with Scuderia Ferrari

Objectives

  • Strengthening ties with Scuderia Ferrari
  • Creating an original and exclusive content related to the team’s drivers

Minerva Marketing Solution

  • Design and production of a BBQ-style dinner at the Circuit de Catalunya
  • Design and production of a cooking competition with the participation of members of Scuderia Ferrari and the Bank

Results

  • Derived audiovisual contents launched on social media
  • <h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Internal event with Scuderia Ferrari<h/2>
  • <h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Internal event with Scuderia Ferrari<h/2>
  • <h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Internal event with Scuderia Ferrari<h/2>

Other references