Jose Cuervo
Formula 1: Hospitality Services
Objectives
- Attracting new clients and/or building customer loyalty with clients and partners
Minerva Marketing Solution
- Integrated guest management at the Formula 1 Grand Prix (travel arrangements, accommodations, tickets, transfers, dinners, parties, etc.)
- Design, production and animation of different hospitality spaces suited to the different types of guests
Results
- Since 2014: management of more than 200 VIP guests with a high degree of customer satisfaction