• <h1>NEC</h1> <h2>Formula 1: Media event with E. Gutiérrez in Mexico City</h2>
  • <h1>NEC</h1> <h2>Formula 1: Media event with E. Gutiérrez in Mexico City</h2>
  • <h1>NEC</h1> <h2>Formula 1: Media event with E. Gutiérrez in Mexico City</h2>
  • <h1>NEC</h1> <h2>Formula 1: Media event with E. Gutiérrez in Mexico City</h2>

NEC

Formula 1: Media Event with E. Gutiérrez in Mexico City

Objectives

  • Activating the brand’s sponsorship of the Sauber F1 Team by linking it to a social cause

Minerva Marketing Solution

  • Integrated design and production of an event with the presence of Esteban Gutiérrez in Mexico City
    • Meeting between the driver and the children of the FUNFAI Foundation
    • Competition on Formula 1 simulators between the driver and the winners of the previous promotional activity
    • VIP cocktail party with a charity auction of the driver’s items with proceeds going to the Foundation

Results

  • Extensive media coverage
  • Derived audiovisual contents launched on social media

Other references