• <h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Media presentation of the “Santander Talent” programme</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Media presentation of the “Santander Talent” programme</h2>

Banco Santander

Formula 1, Spanish GP: Media Presentation of the “Santander Talent” Programme

Objectives

  • Communicating the Bank’s global support programme of promising young motorsport drivers to the international press (activation of their sponsorship of the Royal Spanish Automobile Federation)

Minerva Marketing Solution

  • Integrated design and production of a presentation event in Barcelona (just before the Spanish GP) with the presence of brand ambassadors (i.e. M. Gené)

Results

  • Extensive media coverage

Other references