Banco Santander

Formula 1, Preseason Testing: Media Event with F. Alonso in Dubai

Objectives

  • Offering original and exclusive experiences and contents related to F. Alonso to journalists

Minerva Marketing Solution

  • Integrated design and production of a multidisciplinary training session in Dubai (cross training, go-karting, cycling and football), with the participation of F. Alonso and Formula 1 journalists

Results

  • Extensive media coverage
  • Derived audiovisual contents: more than 2.5 million views on Santander’s YouTube channel
  • <h1>Santander Bank</h1><h2>Formula 1, preseason testing: Media event with F. Alonso in Dubai</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, preseason testing: Media event with F. Alonso in Dubai</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, preseason testing: Media event with F. Alonso in Dubai</h2>

Other references