• <h1>Santander Bank</h1> <h2>Sailing: Sponsorship exploitation of the World Cup Event in Santander</h2>
  • <h1>Santander Bank</h1> <h2>Sailing: Sponsorship exploitation of the World Cup Event in Santander</h2>
  • <h1>Santander Bank</h1> <h2>Sailing: Sponsorship exploitation of the World Cup Event in Santander</h2>

Santander Bank

Sailing: Sponsorship Exploitation of the World Cup Event in Santander

Objectives

  • Association with the north of Spain
  • Building customer loyalty

Minerva Marketing Solution

  • Design and production of the sponsorship’s communication plan (outdoor advertising, street marketing, etc.)
  • Integrated management of the hospitality spaces for the Bank’s guests

Results

  • Extensive coverage in local and regional media
  • High degree of satisfaction among the 400+ guests

Other references