Santander Bank
Film: Sponsorship Exploitation of the Seminci Festival in Valladolid
Objectives
- Association with the north of Spain
- Building customer loyalty
Minerva Marketing Solution
- Design and production of the sponsorship’s communication plan (outdoor advertising, film advertisement, direct marketing, etc.)
- Integrated management of hospitality spaces for the Bank’s guests
Results
- Extensive media coverage in local and regional media
- High degree of satisfaction among guests