Santander Bank

Cycling: Sponsorship Exploitation of the Road World Championships in Ponferrada

Objectives

• Association with the north of Spain
• Building customer loyalty

Minerva Marketing Solution

• Design and production of the sponsorship’s communication plan (outdoor advertising, radio, advertising in press, etc.)
• Design and implementation of animation activities in the hospitality area and in emblematic landmarks of the city
• Integrated management of the space for the Bank’s guests

Results

• Extensive coverage in local and regional media
• High degree of satisfaction among guests and attendants