Santander Bank

Formula 1, German GP: Media Event with Scuderia Ferrari

Objectives

  • Offering an original and exclusive experience related to Scuderia Ferrari to a group of journalists

Minerva Marketing Solution

  • Integrated design and production of a go-karting race at the Hockenheimring Circuit (Germany), with the participation of the Scuderia Ferrari drivers (F. Alonso & K. Räikkönen) and Formula 1 journalists

Results

  • Extensive media coverage
  • Derived audiovisual contents launched on social media
  • <h1>Santander Bank</h1><h2>Formula 1, German GP: Media event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, German GP: Media event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, German GP: Media event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, German GP: Media event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, German GP: Media event with Scuderia Ferrari</h2>
  • <h1>Santander Bank</h1><h2>Formula 1, German GP: Media event with Scuderia Ferrari</h2>
 

Other references