ACTIVATION | Minerva Marketing

ACTIVATION

Brand Experience

Hospitality

Public Relations

Events

We have an international and multidisciplinary activation team with extensive experience in some of the world’s most important sports and leisure events (Formula 1, Olympic Games, FIFA World Cup, music festivals, etc.).

We are specialised in the design and implementation of:

• Hospitality spaces and experiences: monitoring sports events and parallel activities such as gala dinners, cocktail parties and social events.

• PR events with the participation of elite sportsmen and women and celebrities.

Our distinctive features are:

• Customising our proposals based on the needs of our clients

• Adapting our proposals to the different target audiences: VIPs vs. general public, fans vs non-fans, etc.

• Integrated activation management: concept, creativities, contents, logistics/set-up, staff/hostess hiring and coordination, travel arrangements, accommodation, transfers, etc.

• An enthusiastic and professional team, who takes care of every single detail and always looks to exceed our clients’ expectations.

• Experience and leadership in Formula 1: in the last 10 years, our team has worked for more than 30 sponsorship brands and has been present in more than 100 Grand Prix.

Related references

<h1>Santander Bank</h1><h2>Triathlon, Santander Triathlon Series: Communication services</h2>

Santander Bank
Triathlon, Santander Triathlon Series: Communication services

<h1>Santander Bank</h1><h2>Running & Cycling, Charity Duathlon at Circuit de Catalunya: Communication services and Fan Zone</h2>

Santander Bank
Running & Cycling, Charity Duathlon at Circuit de Catalunya: Communication services and Fan Zone

<h1>Santander Bank , Interprotección, CIE</h1><h2>Formula 1, Mexican GP: Hospitality services</h2>

Santander Bank , Interprotección, CIE
Formula 1, Mexican GP: Hospitality services

<h1>Santander Bank</h1><h2>Formula 1: Hospitality services</h2>

Santander Bank
Formula 1: Hospitality services

<h1>Audi</h1><h2>Motorsport: Driving courses and experiences</h2>

Audi
Motorsport: Driving courses and experiences

<h1>Santander Bank</h1><h2>Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari</h2>

Santander Bank
Formula 1, Abu Dhabi GP: Media Event with Scuderia Ferrari

<h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Internal event with Scuderia Ferrari<h/2>

Santander Bank
Formula 1, Spanish GP: Internal event with Scuderia Ferrari

<h1>Eurosport</h1><h2>Motorsport: Official media presentation gala of the WTCC World Championship<h/2>

Eurosport
Motorsport: Official media presentation gala of the WTCC World Championship

<h1>Santander Bank </h1><h2>Formula 1, Spanish GP: Party at La Llotja de Mar in Barcelona</h2>

Santander Bank
Formula 1, Spanish GP: Party at La Llotja de Mar in Barcelona

<h1>Jose Cuervo</h1><h2>Formula 1: Hospitality services</h2>

Jose Cuervo
Formula 1: Hospitality services

<h1>NEC</h1> <h2>Formula 1: Media event with E. Gutiérrez in Mexico City</h2>

NEC

Formula 1: Media event with E. Gutiérrez in Mexico City

<h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Media presentation of the “Santander Talent” programme</h2>

Santander Bank
Formula 1, Spanish GP: Media presentation of the “Santander Talent” programme

<h1>Santander Bank</h1><h2>Formula 1, preseason testing: Media event with F. Alonso in Dubai</h2>

Santander Bank
Formula 1, preseason testing: Media event with F. Alonso in Dubai

<h1>Santander Bank</h1> <h2>Sailing: Sponsorship exploitation of the World Cup Event in Santander</h2>

Santander Bank

Sailing: Sponsorship exploitation of the World Cup Event in Santander

<h1>Santander Bank</h1><h2>Film: Sponsorship exploitation of the Seminci Festival in Valladolid</h2>

Santander Bank
Film: Sponsorship exploitation of the Seminci Festival in Valladolid

<h1>Santander Bank</h1><h2>Cycling: Sponsorship exploitation of the Road World Championships in Ponferrada</h2>

Santander Bank
Cycling: Sponsorship exploitation of the Road World Championships in Ponferrada

<h1>Santander Bank </h1><h2>Formula 1: Promotion of the “Ferrari Experience”</h2>

Santander Bank
Formula 1: Promotion of the “Ferrari Experience”

<h1>Santander Bank</h1><h2>Formula 1, German GP: Media event with Scuderia Ferrari</h2>

Santander Bank
Formula 1, German GP: Media event with Scuderia Ferrari

<h1>Santander Bank </h1><h2>Formula 1, Spanish GP: Party at Hospital de Sant Pau in Barcelona</h2>

Santander Bank
Formula 1, Spanish GP: Party at Hospital de Sant Pau in Barcelona

<h1>Santander Bank</h1><h2>Formula 1, Spanish GP: Media presentation of the “Formula Santander” grants</h2>

Santander Bank
Formula 1, Spanish GP: Media presentation of the “Formula Santander” grants